One decision model
See the experience before you invest.
Inspect the experience. Validate the investment before execution.
Understand what users are trying to achieve and how their experience falls short. Review the expected impact of each proposed Initiative, then confirm the investment before a team or agent starts working on it.



Before the Product review
The roadmap shows the work. It rarely shows the reasoning.
User research, support signals, Product goals and delivery plans live in different places. Before a review, Product leaders often rebuild the same story: what matters, where the experience struggles and why work is underway.
